This is to help me understand that audiences can be segmented by their values, attitudes and lifestyles.
Thursday, 7 January 2010
Young and Rubicam's Audience profiling
This is my result from my Young and Rubicam's questionnaire. as you can see it makes my main value discovery which i think fits my personal profile and the image that i hold of myself and also shows my secondary value as status probably meaning how i present myself and look.