Thursday, 7 January 2010

Young and Rubicam's Audience profiling

This is my result from my Young and Rubicam's questionnaire. as you can see it makes my main value discovery which i think fits my personal profile and the image that i hold of myself and also shows my secondary value as status probably meaning how i present myself and look.

This is to help me understand that audiences can be segmented by their values, attitudes and lifestyles.

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