What you need to do:

Planning /20

upload video - you need to export as AVI

audience profile

website research findings, what u found about my audience etc.

evaluation /20

7 questions

Initial Brief

Campaign Websites analysis

1. Review

2. Website analysis and review

3. Survey starter

4. Media brief

5. Website annotations upload

6. Improved brief improve on media brief

7. Young and Rubicam survey result and comment

8. Website research findings

9.Main survey
 get results

-Followed by the seven points (you must read and use Seven point evaluation)


10.i. In what ways . . . conventions


11. ii. Representation of social groups

12. iii. Who your audience is

13. iv. How you attract your audience

14. v. Website distribution

15. vi. What you have learned about technology

16. vii. What you have learned in the progression from first site to main site.

Industry research - Distribution

Internet Distribution

Young and Rubicam's Audience profiling

This is my result from my Young and Rubicam's questionnaire. as you can see it makes my main value discovery which i think fits my personal profile and the image that i hold of myself and also shows my secondary value as status probably meaning how i present myself and look.

This is to help me understand that audiences can be segmented by their values, attitudes and lifestyles.

Audience survey for main website